Reid Davidson was born in Gore in 1932. Gives details about his parents. Describes his house on Main Street, Gore, his schooling and reasons for leaving school and going to work in his father's shop. Mentions meeting his wife and their wedding. Discusses his family connection with the grocery business, his father working with McKibbon (McGibbon) and Company and starting his own business. Gives details of the shop's growth, some of the jobs, competition within the business, the mark up, suppliers, shop hours, uniform, layout and the gender divison of labour. Recalls his innovations, advertising, the delivery service, Saturday trading, the union and competition with New World and Woolworths. Gives reasons for closing down the business. Mentions the effects of the prohibition on Gore and details the location of the Gore brewery. Talks about his children and their interests.